June 10th, 1946 was Whit Monday. To the disappointment of the people of
Aylsham, it was a typical Bank Holiday – it rained all the afternoon. The war
was over, and this was the first Grand Fete and Gymkhana to be held in the
Recreation Ground. But the rain could’nt dampen the enthusiasm of the large
appreciative crowd. It was to be the auspicious start to what has become the
largest agricultural show in the East of England.
Jill Holman, now Mrs Jill Monk, has good reason to remember to remember it.
She was competing on her favourite mount of the time. Merry Monarch. The arena
had a long fast straight, parallel to the Burgh Road, at the end of which was a
gate, through which the riders could run out. Jill remembers that the stewards
had failed to keep it clear of spectators, leaving nowhere for Merry Monarch, at
speed, to go. She tried to turn, but in the wet, the horse, with her, went down.
A loud crack echoed round the ring. Her Father, a doctor, feared the worse. In
those days riding hats were lined with cork and fortunately it was this that so
noisily split open, but Jill had to spend a few days in bed with concussion.
The recreation ground is a great asset for Aylsham. It’s a memorial to those
who died in the First World War. The cost of buying the land and building the
pavilion was donated by the Goulder family, who had lost three sons. Some 11
acres in size, it is home of the Town’s football and cricket teams. A thriving
bowls club, tennis courts and a chickens play area, a basket ball pitch and an
obstacle course complete the facilities. It is run by a voluntary management
committee.
It was this committee, that in1946, was thinking of ways to raise money for
some improvements, particularly in the children’s play area. They hit apon the
idea of staging a gymkana, and three members: Ray Bond, Charles Ewing and
William Nobbs were dispatched to explore the idea with Rex Carter, a prominent
local horseman.
The accounts for the first year show a profit of £118. 12 .11d (which is the
equivalent of nearly £3,000 today). 360 visitors, each paid two shillings at the
gate and 198 paid a shilling. Pleased with their success, the committee did make
one decision which has remained the same ever since. They moved show day to
August Bank Holiday Monday in the hope of better weather. It’s not always been
the case!
The event’s popularity continued and in 1949 it attracted 4,000 peopl. In
1952 the Aylsham Show Association was formed to run the event. By1955 it had
outgrown the recreation ground. It was time to move. Matthew Mitchell who farmed
on the Blickling estate, owned by the National Trust, offered an area of
parkland which was accepted with alacrity by the committee.
By 1957, the show was well into its stride and for the first time distributed
over £1000 to its charities. The Show Association had formally achieved
charitable status and there was an agreement that 75% of the profits should go
each year to the recreation ground committee. But outdoor events of this kind
are very weather dependant and surpluses varied markedly from year to year.
A change in farming policy in 1969 meant that the Blickling Park would no
longer be available. This was a crises. It was Lord Walpole who came to the
rescue and offered Wolteron Park for a period of four years. By 1975 Jim
Mitchell offered Blicking Park again subject to the approval of the National
Trust. The site had been earmarked for a gold course but the Trust felt that
this was unlikely to proceed for at least two years. Having been guaranteed for
a further two years the committee agreed to go ahead, but not without some
reservations over the short time scale.
The 1976 show is still a vivid memory for those involved, particularly Jim
Papworth and his wife susan. There had been several problems in the run up to
the event, but on the eve of the show, everything seemed set fair. On the day
however continuous rain turned the ground into a quagmire and the attendance
slumped. The show lost over £1500. Susan Papworth remembers having to empty
water from the cups before presenting them. There was one happy co-incidence.
The Starting Handle Club under the chairmanship of Joe Parker, had been invited
to organise a steam threshing demonstration but they spent most of the time
hauling cattle floats, lorries and vans off the rain soaked ground.
1977 saw the election of the first lady President, Deborah Cronne. Now
married, she had been show secretary since 1959. Christopher Self and Amanda
Postle took over, jointly, in 1977, and Chris remains in the post to this day.
1977 and 1978 were golden years for the Aylsham Show Association. A gate of
18,000 was followed by one of 22,000 putting ontold pressure on the Show’s
arrangements.
Queues for the car park back into Aylsham, complaints about the lavatories
led that year’s president, Tony Duffield to suggest that 20,000 was an optimum
attendance.
In 1979, Foster Harrison, the incoming President, proposed reviving the
Norfolk Farms Competition. It was to be open to Association members only and he
would be pleased to donate a perpetual trophy. The idea was investigated and
Barclays Bank, amongst others offers generous sponsorship. It proved to be a
successful initiative. Over the years, the competition has been refines into
several classes, and the Association is proud to run it as an annual event to
this day.
The Show’s current site was first made available for the 1987 event. On the
western side of the lake in Blicking Park, it is said by many to be the most
picturesque of any in the country. The show has continued to be on this site,
with the exception of the year of mad cow disease where the travelling of beef
was phobited, the show has continued to a success which is the August Bank
holiday tradition.
For more information on the Aylsham Show visit:
www.aylshamshow.co.uk